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A Sustainable Future Through a Single Letter, H


Hyundai Motor Company unveiled the brand film 'A single letter, H'. Here's Hyundai's vision to advance into an eco-friendly hydrogen society.

This year, Hyundai Motor Company introduced the world’s first mass-produced fuel cell heavy-duty truck, the XCIENT Fuel Cell. Hyundai, which mass-produced the world’s first fuel cell vehicle (FCEV) and led the popularization of FCEVs through Nexo, now utilized a fuel cell system in the commercial vehicle as well. In addition, Hyundai also unveiled a brand film, ‘A single letter, H,’ containing a vision of a fuel cell system in the future. Here’s Hyundai Motor’s vision for the future to be presented in the letter H.

Let’s imagine words that start with the letter H; which word can you think of first? The video tells us that most people first think of the word ‘home’, where we stay from the moment we are born until we die.

Home is the place where we live now, but in a broader sense, it is a place for humans to stay in the future. In other words, the home in the video represents the Earth, the place where all humans are born and live.

Until now, we have thought of the Earth as human-centered. Since it is the habitat for mankind, we have pursued endless development for our prosperity. However, the video continuously shows the environment, which is being depleted and exploited by indiscreet development, and it tells us that the price we are going to pay is huge; the video suggests us to ask ourselves, ‘what should be the development in the future?’

What are we competing with, and in what direction should we develop? The video shows the next keyword ‘humility’ and says that it is a time to make a progress for a better future, not just for humanity. It is to keep living on the planet where we call home, and we need to change our way of development and show efforts to coexist with the Earth.

Coexisting with the Earth here means harmony with nature and eco-friendly development that we often talk about. It is said that there is a need for development based on technology that can guarantee the convenience of mankind without damaging the environment.

The video introduces the heritage of Hyundai, which has been accumulated through long research and development that guarantees the convenience of mankind while in harmony with nature. Its legacy is an FCEV that combines eco-friendliness and efficiency. After starting the development in 1998, Hyundai succeeded in mass production of the world’s first FCEV in 2013. In 2018, it led its popularization by launching the NEXO, which secured the world’s longest mileage among FCEVs and expanded its domain to the commercial vehicle field, introducing hydrogen electric buses, trucks, etc. It presents milestones for sustainable development.

The video says that Hyundai’s effort to develop FCEVs is the ‘Progress for Humanity.’ It means that the sustainable development that mankind has dreamed of has come to life. Hydrogen makes up about 75% of the mass of the universe, and since it does not emit carbon in the process of generating energy, it has long been evaluated as the ultimate eco-friendly energy. However, fuel cell systems that use hydrogen to generate electricity have extremely limited applications due to technical issues. Hyundai has succeeded in reducing the battery size and enhancing safety so that such fuel cell systems can be applied to automobiles. It proved that hydrogen energy can be used in other industries such as heating and power generation as well as in the mobility field by mounting fuel cells in high-speed cars. This also means that eco-friendly hydrogen energy can shift the current energy paradigm for coexistence with nature.

Hyundai’s FCEVs that run on hydrogen as an energy source are not just eco-friendly. Hyundai’s fuel cell system also guarantees efficiency for drivers. The XCIENT Fuel Cell truck recently launched by Hyundai has an excellent economy and efficiency. Hydrogen tanks, the main energy source of FCEVs, are smaller in volume and lighter in weight than batteries, so they can carry more loads and travel longer distances.

Hyundai made hydrogen that provides an infinite source of constant energy and does not generate pollutants, easy enough to utilize through vehicles. Cars, buses, and trucks powered by hydrogen are no longer imaginary mobility but have become real. Earth is a giant home where we live, and hydrogen is the key to coexisting with nature and enables sustainable development. Even now, Hyundai continues its efforts to create a sustainable future with hydrogen technology.