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The Hydrogen to You (H2U) Campaign for The Hydrogen Society


Hydrogen society is about to be realized as the number of hydrogen fuel cell vehicles (FCEVs) increases. And to respond to that, Hyundai Motor Company is conducting its FCEV campaign, H2U, in Europe. Here's what the European influencers had to say about Nexo.

Hyundai Motor Company’s FCEV Nexo has sold more than 10,000 units in Korea. It has been about two years since its release in March 2018. Also, retail customers took up 88 percent of the total sales, not corporate clients. This implies more than just a sales record; this means the infrastructure is already out there that can manage more than 10,000 units.

Furthermore, the FCEVs getting more popular and the infrastructures being established indicates that the hydrogen society is indeed about to come soon; and this is because the hydrogen fuel cell technologies and charging stations for FCEVs are the basis of the hydrogen ecosystem. To respond to that, Hyundai is conducting a campaign in Europe with influencers from various fields to promote the value of FCEVs and hydrogen energy. Mobility and tech experts talk about the fuel cell technology of Nexo, while lifestyle influencers will present content featuring Nexo and its hydrogen vision in our daily life. What did the European influencer say about Nexo and hydrogen energy?

World-class DJ Peggy Gou: For our future’s sake

The first runner of the H2U campaign is Peggy Gou, a world-class DJ and fashion designer in Berlin, Germany. As a Millennial herself, she is very interested in the environment just like her friends. Among them, one of the biggest concerns is about air pollution caused by carbon dioxide. This is more because it is inevitable for her to generate carbon dioxide whenever she travels for work across the world. And of course, this is caused by the vehicles and airplanes still using internal combustion engines (ICEs).

Then the COVID-19 pandemic gave her an impact; she realized that nothing is given free. Her philosophy was the background of her participation, and this pandemic became the ignition. “If I’ve learned anything in such a difficult time, that is no to take anything for granted. I came to think about the future, and I wanted to do something meaningful.” This is why Peggy welcomes hydrogen energy and FCEVs.

As a Korean, Peggy Gou said she is very proud that Hyundai is leading the hydrogen energy sector.

Germany, where Peggy lives, is a country that is stimulating the use of hydrogen energy in Europe and aims to achieve carbon neutrality by 2050. Germany is currently establishing various hydrogen-friendly policies which include 60 hydrogen charging stations and funds to support hydrogen charging. The country also plans to supply 400 charging stations and 270,000 FCEVs by 2023. Peggy also believes hydrogen will become the game-changer as a future energy source.

Peggy strongly believes that the future hydrogen society, that Hyundai is preparing for, will come. “Our role is to explore and imagine all the possibilities of hydrogen technology. In the future, hydrogen energy will power the whole city – Not only the vehicles, but the buildings, factories, and even nightclubs.” Earlier, she has posted her DJ-ing performance representing Hyundai’s hydrogen vision on Instagram through live streaming.

AlexiBexi the Tech Youtuber: A meaningful test-drive presenting the possibilities of hydrogen and FCEVs

AlexiBexi, a tech YouTuber, takes a look at the inside and outside of Nexo through a test drive, then explains hydrogen fuel cell technology more easily. The video, which is about 7 and a half minute long, starts with a brief introduction of Nexo, then followed by the operating principles of the FCEVs, the characteristics of hydrogen energy, his review of interior design and convenience feature of Nexo, hydrogen fuel charging methods and costs; and lastly, the video ends with his short comment on the vehicle.

“Hydrogen fuel cell vehicles are basically electric vehicles,” he explains. It produces electrical energy through chemical reactions of hydrogen and oxygen extracted from water or natural gas, then uses the electricity as fuel to move the car. “Theoretically, it’s the coolest thing you can do for the environment,” he added, stressing that clean water is all these vehicles get to emit.

According to AlexiBexi, the cost of charging hydrogen in Berlin is 9.5 euros per kilogram (about 12,500 KRW), which is cheaper than operating the ICEs in the same segment.

AlexiBexi praises FCEVs for their charging time and cost. Unlike ICEs, there is no need to waste your precious time smelling oil. “It takes only three to five minutes to fill the Nexo tank, and the charging cost per 100 km-range is basically more advantageous than ICEs.” He is optimistic about the future of FCEVs for this reason; “the efficiency of FCEVs has improved by more than 200 times compared to their predecessors, and the operating cost has become 20 times cheaper. If Hyundai could keep doing what they’re doing, FCEVs will sell themselves in the future.”

He also talks about Nexo’s contribution to the environment. Referring to Nexo’s high-performance air filter system, which even filters ultrafine dust in PM2.5 units, he says, “driving Nexo is like riding in a small forest of 60 trees to purify the air.” Lastly, he compared Nexo to a spaceship, saying, “who wouldn’t love to drive a spaceship? Nexo is better than ICEs in every aspect.”

Architecture photographer Konrad Langer: Hydrogen is a sustainable energy source that could keep up with the cities

Konrad Langer took Nexo and looked around Berlin, capturing the value of hydrogen energy in his camera.

As a photographer with a keen eye for detail, and whose subjects are mainly buildings in the cities, Konrad Langer has observed how local pollution and the broader challenge of climate change both impact the world around him and the places he documents. That’s why he worries that “without a sustainable energy source, our planet will not be able to keep up with our growing cities.”

With his particular attention to the human experience of living in an urban environment, Konrad photographed some of today’s most visionary performers dancing against the vibrant backdrop of Berlin’s innovative architectural landscape for the H2U campaign. He wonders how fuel cell technology might allow us to live energy-independent lives anywhere, and he speaks to the ways hydrogen technology can benefit cities and communities worldwide.

Hydrogen energy transforms everything to be sustainable – not only the buildings but also our lives living in them.

As he wishes, the hydrogen fuel cell that powers the Hyundai FCEVs can also be used as an energy source to power buildings, and even the entire city. FCEVs can also provide extra power by connecting charging stations and the buildings around them. It is about establishing the Smart Grid system that can share energy. Most importantly, energy independence using hydrogen energy can happen anywhere. Hyundai has its own unique technologies regarding the fuel cell stack and modules. Last year, the automaker introduced its hydrogen power generation system using Nexo parts.

While looking forward to the realization of a sustainable society through hydrogen energy, Konrad expresses the importance of immediate action. “I wonder how hydrogen fuel cell technology will realize our energy independence. If we can rebuild the way our city Berlin uses space, then we can rebuild the way our city uses energy. New buildings are going up every day and we need to power them sustainably – starting now.”

Hyundai takes its first step toward building a hydrogen ecosystem through Nexo.

The three influencers from different fields indeed raised expectations for a hydrogen society through experiencing the potential for hydrogen energy themselves. However, there is a more important message that they have sent us; we should get united to create a better tomorrow. The three influencers highlighted the importance of immediate action in their own ways. We might not be able to take clean water, fresh air, a cool breeze for granted in the future. This is why shifting to a hydrogen society is necessary, and this is why Hyundai is conducting an H2U campaign to create a hydrogen ecosystem.

*Starting from Europe, the H2U campaign will be held for one year from September 2020 to August 2021, and be expanded to major cities in Asia and North America later on.