The importance of the vehicle infotainment system is growing day by day. In the past, the system simply displayed the information of the car, but now the evolved system can connect humans and cars, exchanging information. In addition, the wireless network allows the passengers to connect with outside of the vehicle and to use various convenience features. More and more features are no longer complicated to use.
Hyundai Motor Group has long been trying to improve the infotainment system. Particularly in the past 5 to 6 years, they have succeeded in building the world’s best infotainment system that is easy to use, has diverse features, and lasts long. The company also differentiated and optimized the design so that each one fits the identity of Genesis, Hyundai Motor, and Kia Motors.
As a result, the infotainment system of Hyundai is well evaluated in terms of a user interface (UI) and user experience (UX). The Red Dot Awards in Germany recently awarded Genesis, and the Wards Auto in the U.S. picked the Hyundai Sonata and Kia Seltos for their infotainment systems. Here are details about their winnings.
Genesis Infotainment System Paid Off
Genesis announced on Aug. 4 that they have won the 2020 Red Dot Design Awards for its latest infotainment system. Started in 1955, Red Dot Design Award is recognized as one of the three prestigious global design honors along with iF and IDEA. Design Zentrum Nordrhein Westfalen in Germany hosts the awards every year, judging entries for Product Design, Brand & Communication, and Design Concept.
The Genesis infotainment system won the Interface/Design award as a part of Brand & Communication category. Previously, Hyundai won multiple awards in Product Design and Brand & Communication given by Red Dot Awards. The Hyundai Palisade won the ‘Product Design award in the ‘Cars and Motorcycles’ category last year, and The Red Dot Award’s prestigious ‘Best of the Best’ award in the Sound Design category was granted to the Hyundai SOLATI Moving Hotel in 2018. This is the first Red Dot Award that the Group received for its infotainment system.
The ‘Copper GUI(Copper Graphic User Interface)’ was a catch, which was introduced on GV80 and G80. The copper GUI, featuring the 12.3-inch cluster and the 14.5-inch navigation system houses a sophisticated copper theme that reflects Genesis’ luxury brand identity. AR-based navigation, Car Pay, Valet Mode, and Home-to-Car also utilize the copper-design theme for consistent user experience.
The Red Dot Awards said that Genesis Copper GUI provides optimized visibility and usability while driving, not to mention that the system also provides wireless updates for customers’ continued satisfaction.
The Red Dot Award said ‘the GUI system introduced on GV80 and G80 is for its brand awareness’, and ‘this winning should be very meaningful to Genesis, and the company will gain much bigger publicity in infotainment part.’
Sonata and Seltos have ‘stunning UX Value’
On July 30th, the infotainment system Hyundai made finally paid off in the U.S.; the Hyundai Sonata and Kia Seltos were named 2020 WardsAuto 10 Best UX Winners.
Since 1924 for almost 100 years, the American auto magazine has analyzed current trends and future technologies. The Ward’s 10 “Best” Engines is an annual list of the ten “best” automobile engines available in the U.S. market, that are selected by Ward’s AutoWorld magazine. The list was started in 1994 and has been drawn every year since then, and also the ‘Wards Auto 10 Best UX’ since 2016.
The 2016 Hyundai Elantra, the 2018 Santa Fe, and the 2019 Palisade all have been named to the Wards 10 Best UX list, proving the quality of the automaker’s UX technology.
For this year, eight WardsAuto editors recognize exemplary user experiences, honoring new vehicles for their driver-assistance technologies, connectivity, head-up displays, voice-activation systems, intuitive controls, and so on, after going through 18 different UXs in each car.
WardsAuto focused on Sonata’s huge display, multiple UX, and ADAS features. But that’s not everything. WardsAuto said, ‘when you enter the car, you are greeted by a lovely startup animation on the digital instrument cluster and an impressive high-resolution touchscreen mounted high on the instrument panel, exactly where it should be for optimum visibility.’
Judge Christie Schweinsberg writes on her scoresheet, “the infotainment display features richly detailed graphics and is well organized. Its width allows for a three-tile home page displaying navigation, audio, and weather just like premium luxury brands. We settle into the comfy leather-upholstered driver’s seat and enjoy its ventilated coolness on a hot day (a rare feature at this price). I find more to like about this car than some of the ‘luxury’ models I’ve been in lately.”
Meanwhile, for Seltos, WardsAuto mentioned that ‘inside there are a few notable touches as well, providing the Seltos with its funky vibe, including the uniquely chiseled speaker grilles and mood lighting that pulses along with the music. At the center of it all is an impressive infotainment system that hands down ranks among the industry’s best, offering the full complement of features.’
WardsAuto also pointed out that ‘the Seltos infotainment controls are displayed in a 10.25-in. (26-cm) touchscreen that is generously sized for this vehicle class. Here, icons are big, crisp, and easily manipulated for a customized home screen. Connectivity through Bluetooth is quick and simple, and there’s onboard navigation as well as Apple CarPlay and Android Auto.’
The WardsAuto editor David Zoia wrote; the Seltos offers a solid roster of standard driver-assistance features – and we like the way they perform. Included in the list are stop-and-go cruise control, forward collision warning, blind-spot collision avoidance, rear cross-traffic alert, lane-keeping assist, lane-departure warning, and driver-attention warning. Zoia also wrote that one tester said: “the ADAS feels human-like in its operation, which instills driver confidence in the systems.” Add it all up, and the Seltos can stand toe-to-toe with most of the higher-priced vehicles on this year’s list. “It has all the ingredients for making a 10 Best UX winner,” sums up one judge. “It’s got style, it’s connected and it’s fun.”
Hyundai Motor Group has been making continuous efforts to become an automaker that provides smart transportation means. As a result, the user-friendly features and design of the infotainment systems are now even recognized globally. What should be noted here is that these assessments are not concentrated on specific models of certain brands, but are evenly represented in all vehicles of Genesis, Hyundai Motor, and Kia Motors. This was possible because user convenience was the most important thing in developing infotainment systems. This is why we think the HMG’s infotainment system will continue to evolve.