From a Form of Transportation to a New Form of Living
Not too long ago, listening to music or controlling indoor temperature was all we could do with our car infotainment system. But the recent development in our infotainment system changed all this; it now connects people to their vehicles. Media contents and services including navigation systems using IT technologies, Augmented Reality(AR) and artificial intelligence-related voice recognition systems are now available in store. Cars, once only used as a means of transportation, are now becoming a mobile living space and office where passengers can ‘sit back and relax’. Hyundai Motor Group is developing its infotainment system to easily control everyday functions through the user experience (UX).
FUTUREDouble the Joy of Travel
The Infotainment System By Hyundai Motor Group
The infotainment industry is changing every day. In particular, the importance of media contents is increasing as electrification and autonomous driving technologies will help free drivers from driving. According to the market research firm Deloitte, in-vehicle media consumption in the U.S. is expected to reach 52 billion hours in 2030 and 95 billion hours in 2040.
Hyundai Motor Group is continuously developing the infotainment system, so that it can become more than just a navigation and media playback device but a comprehensive platform for a variety of contents.
While the navigation system becomes more vivid through our user experience, the voice recognition functionality allows the passengers to freely choose their favorite music. The technology can also be used to shift a driver’s state of mind and body by creating conditions that cultivate a safer and healthier physical/mental state, boosting their focus or helping them relax while adjusting indoor temperature and air quality, background music, lighting, and scents. Also, with registration taken care of, the driver can use the CarPay system in gas stations or parking lots.
Hyundai Motor Group offers a more comfortable and secure driving experience for drivers and passengers by introducing unique infotainment technologies.
TECHNOLOGYCore Technologies of the Infotainment System
The Evolution Of The Navigation System
Augmented Reality (AR) Navigation
Hyundai Motor Group introduced the world’s first ‘AR Navigation’ at CES 2019. In addition to the basic navigation features, ADAS features – such as Lane Departure Assist and Forward Collision Assist – are implemented to allow the driver to focus on the front. The advantage of the AR navigation system is that the stereoscopic image of the actual road is displayed on the windshield of the automobile and appropriately adjusted in accordance with the specific viewing angle of the driver, thereby delivering accurate driving guidance.
In addition, the AR navigation plans to gradually expand the area that can be displayed for people and objects, buses or bicycle lanes, and crossings. When V2X (Vehicle to Everything) is combined with the connectivity function, it is expected that useful information such as traffic lights, surrounding vehicle information, road information, and weather can be provided in real time to the driver.
IIn-Car Payment System (ICPS), the first in-car payment service developed by Hyundai Motor Group, is a significant advancement in connectivity tech. In simple terms, the service allows the drivers to make payments at affiliated gas stations or parking lots through the navigation screen.
payment. Existing payment services are made through a smartphone authentication process when used offline, and the payment must be made by reading QR codes, barcodes, tagging a smartphone to NFC or magnetic-stripe-enabled terminals to accept payments. Through CarPay, on the other hand, the credit card company and the partner business undergo a complex shared protocol via wireless communication without requiring the drivers to use their cash or credit card. Moreover, the system double-checks the plate number or otherwise it will stay dormant to forestall transaction abuse and ensure safety. Hyundai Motor Group is seeking to expand the service soon into other sectors beyond just gas and parking; services at stores, restaurants and department stores are other possible markets ripe for the service’s entry.